Founding Families · 100 places
Be one of the first 100 families.
العائلات المؤسِّسة
Sign up your family now. The first 100 families shop on ESmart Buy before anyone else, in a soft opening planned for 16–20 December. On 21 December the doors open to everyone in Abu Dhabi and Dubai.
Sign up your family · free, takes 30 seconds
Sign up your family now. The first 100 families shop on ESmart Buy before anyone else, in a soft opening planned for 16–20 December. On 21 December the doors open to everyone in Abu Dhabi and Dubai.
Why join now
What Founding Families get.
Shop first
An invitation to the soft opening, planned for 16–20 December, before the public opens on 21 December.
The Founding Family mark
Your family account carries the Founding Family mark from the first day.
Your say on the shelves
Tell us what your family buys every week. We pass it to the shops joining now.
Normal prices, no catch
Founding Families pay the same prices as everyone. Joining is free and you can leave at any time.
How it works
Three steps to your first basket.
- 1
Sign up
Your name, your mobile number and where you live. It takes two minutes.
- 2
We confirm in December
Before the soft opening we call or message you to confirm your place and help you set up your family account.
- 3
Shop first
Fill your family's first basket in the soft opening. On 21 December the doors open to everyone.
- Add your partner, your children and anyone who shops for the house. Everyone has their own sign-in.
- Give each member a weekly or monthly budget.
- Anything over the limit comes to your phone. One tap to say yes.
Is it free?
Yes. Signing up is free, and Founding Families pay normal prices. There are no discounts, prizes or fees.
What happens after the first 100?
You stay on the list, and we'll tell you the day ESmart Buy opens in your area.
Where does ESmart Buy deliver?
Abu Dhabi and Dubai, from the launch on 21 December. If you live in another emirate, sign up and we'll tell you when we reach you.
How will you contact me?
By phone, WhatsApp, SMS or email, and only about Founding Families and the launch. We call between 9 am and 6 pm. To stop, reply STOP or write to hello@esmartbuy.ae.
When is the soft opening?
It is planned for 16–20 December, once our checks on orders, delivery and support are done. We'll confirm the dates with you in December.
Join the first 100 families.
Two minutes now, and your family shops first in December.