Signing up Abu Dhabi and Dubai merchants now · Founding Families: 100 places · Family accounts with budgets and approvals · Silver · Gold · Platinum membership · Website, iPhone and Android · 21 December
Register your shopAbu Dhabi & Dubai · Opening 21 December
حساب واحد. للعائلة كلها.
Groceries, perfume, fashion and everything in between, from Abu Dhabi and Dubai shops you already trust. Every member gets a budget; the bigger orders wait for your yes.
I'm a merchantGet early access — One message when we open in your area. Nothing else.
Or become one of the first 100 Founding Families
family features, from budgets to approvals
membership levels
A week with ESmart Buy
Saturday
Mariam and Layla add dates and fruit to the family basket as they go. Everyone at home sees it fill.
Saturday
Mariam and Layla add dates and fruit to the family basket as they go. Everyone at home sees it fill.
Family basket
Medjool dates, 1 kgadded by Mariam
Groceryadded by Layla
Fresh milk × 4added by MariamTotalAED
Monday
They're over her weekly limit, so she asks Mum, right from the app.
Tuesday
One tap, paid from the family wallet. Layla hears back in seconds.
Thursday
From Abu Dhabi and Dubai shops to the door, tracked all the way.
Friday
The family sees where every dirham went, and next week's basket is already waiting.
Everything a family needs
Add your partner, children and anyone who shops for the house. Everyone has their own sign-in; you see it all.
Mariam
KhalidLayla
Saeed4 members, one account
Weekly or monthly limits per person, topped up automatically. Nobody overspends without you knowing.
AED
Layla · Weekly limit
Allow fashion and books, keep electronics and perfume for approval. Change the rules any time.
Requests over the limit come straight to your phone. Approve with one tap and pay from the family wallet.
White trainers
AED 289 · Layla
A clear weekly view of the family's spending, by person and by department, in dirhams.
AED
Everyone adds to the weekly shop; you check it on Thursday and order once.
Dana AI · coming after the launch
Soon you'll send Dana AI a voice note or a message, in Arabic or English. She'll build the basket from Abu Dhabi and Dubai shops, inside your family's budget, and wait for your yes.
Dana, iftar for six on Thursday, around AED 300.
Dana AI
Membership
Three levels. The higher ones include your family and open doors that are usually hard to book.
Prices and the full list of benefits are announced at launch. Bookings for Gold and Platinum members follow after the launch.
The whole family on one membership, with the city's best tables and tickets.
| Benefit | Silver | Gold | Platinum |
|---|---|---|---|
| Member prices on selected products | |||
| Cashback on every order | |||
| Priority customer service | |||
| Family members included | |||
| Restaurant, event and experience bookings | |||
| Hotels and travel through licensed partners | |||
| A dedicated member service line |
Delivery
The arrival time is shown before you pay, and every order is tracked live on its way to you.
For merchants
ESmart Buy is signing up its first merchants now. Join before launch and your shelves are full on the day the doors open. Pull down the shutter at night. Your ESmart Buy shop keeps selling.
Today's sales
AED
ESmart Buy opens in Abu Dhabi and Dubai on 21 December 2026, on the website and on the iPhone and Android apps. Join the list and we'll tell you the day it opens in your area.
One person opens the family account and invites the others. Each member gets a budget and a list of what they may buy. Orders above a member's limit wait for a parent or guardian to approve and pay.
Shops and companies holding a UAE trade licence. Some products need an extra registration, such as food safety for food or the health authority's registration for health products; we tell you exactly what applies.
No. Joining is free. ESmart Buy earns a commission only when you sell, at the rate set out in your merchant agreement.
We use them only to tell you about the launch or to call you back about selling. We never sell them. You can ask us to delete them at any time; the privacy policy explains how.
Website · iPhone · Android
Join the list and we'll tell you the day ESmart Buy opens in your area.
